The Rock River Road Runners was founded in 2001 as a non-profit voluntary organization. Its role is to promote and encourage walking and running, and the education of the public as to its benefits. The club is associated with the Road Runners Club of America (RRCA) as of 2004, previously with AARC. Benefits include insurance through the RRCA, a bi-monthly newsletter, membership cards, reduced rates at selected races, group activities such as fun runs, biking, or swimming, social events, and club meetings.